Yes, but is the cover art your fault? No it's the ******* distributor's fault.
It is always a good idea to take stills, thinking in terms of cover art. I always say when people walk in my office: "What does the poster look like?"
That is when it comes to genre films like it looks like you and Matt Pacini are doing.
I hope Matt Pacini takes your advice. It will go a long way to selling his movie if he can put together a really good poster with some exciting stills to back it up.
In a film like he seems to be doing, the script is secondary as long as it hits the genre highpoints and has good looking young people in it. He seems to have those.
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